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In addition to sports, we’re also undertaking our most ambitious social media program ever. It is called Expedition 206. A team of three young happiness ambassadors traveling to the 206 countries where Coca-Cola is sold all to seek out what makes people happy. This exciting program engaged consumers both online and on the ground. Allowing fans to interact with and follow our teams real-time updates as they criss-cross the global.
Let me share how this program is quickly becoming global phenomenon. In January the team spent most of their time making stops across Latin America. At the same time, the program generated nearly 400 million media imprints in China alone.
And of course, our award winning Open Happiness global campaign continues to connect with more and more consumers around the globe. At the end of 2009 the campaign was running in markets representing approximately 95% of our global Coca-Cola volume.
Our most recent Open Happiness television commercials were prominently displaced during this past Sunday’s Super Bowl with MS-NBC naming our (inaudible) hard times commercial the game’s number one spot and our Street Walker ranking in the top five on USA Today’s add meter.

See the full article from “Seeking Alpha (blog)”